Founder · Technologist · Investor

Emilio Nicolas

A builder from Murcia, working where products, communities and creative technology meet.

From Erasmusu to Magnific—with a chapter spent backing and advising other founders.

Read the story
Emilio Nicolas at Upscale Conference in Málaga.
Emilio at Upscale Conference, Málaga Photo: Manu Collado / La Vanguardia (opens in a new tab)

A through line

The work changes.
The instinct does not.

Erasmusu

Start with the people.

Erasmusu grew from a student association in Murcia and a practical need: help international students find one another, useful local knowledge and, eventually, a place to live. Emilio helped turn that community into a company. Spotahome acquired it in 2018.

Investing & advising

See the work from the other side.

After Erasmusu, the focus moved outward: backing nearby teams, mentoring founders and learning from other sectors. It was a chapter of helping other builders sharpen the things they were bringing into the world.

Magnific / Freepik

Then build again.

In late 2023, Emilio and Javi López launched Magnific, a new approach to AI-assisted image upscaling. Freepik acquired it in 2024; both founders stayed to keep building. In April 2026, Freepik took the Magnific name.

Current focus

Making creative tools easier to direct.

The current problem is simple to state and hard to finish: reduce the distance between an idea and its expression.

Emilio continues that work with Magnific—the name now shared by the product and the company formerly known as Freepik—across image, video and other creative workflows.

Visit Magnific (opens in a new tab)

Selected public appearances

A few conversations,
in the open.

  1. Interview La Vanguardia — a conversation from Upscale Conference (opens in a new tab)
  2. Podcast Metricson — the Magnific story (opens in a new tab)
  3. Live Imagine AI Live — Las Vegas (opens in a new tab)